If you have reached here, it is likely that you are considering to create a new web page or open an online store. We know that after investigating a little, you have found many options, and perhaps you may have some questions: What platform should I choose? What is the most suitable for my project? And one of the most common: What is better WordPress or PrestaShop?

Don't worry, these are questions very common for entrepreneurs who are starting their first online project. That's why, in this post we will help you choose between WordPress and PrestaShop, platforms, CMS and more popular, and used in the market. Let's start!

What is WordPress?

If you ever wondered what is WordPress? or you want to know what is WordPress and what is it used forthe answer is simple: WordPress it is a content management system (CMS) launched in 2003. Although originally designed for the creation of blogs, their evolution has been impressive, and nowadays the creation of any type of website, including online store. Thanks to its ease of use, customization options, and a wide community of users, WordPress has become the platform used for the creation of web pages worldwide.

In 2011, the launch of WooCommerce revolutionized even more this platform, offering a free plugin and open source program that allows you to convert a website into an online store that is fully functional. Create a website with WordPress it is an ideal option for both beginners and experts in web development.

Advantages of WordPress

The advantages of WordPress are multiple and make this platform a very popular choice:

• Free: WordPress is completely free. You will only have to cover the cost of your domain and the hosting service.
• SimplicityYou don't need prior knowledge in programming to create a website with WordPress. Its interface is intuitive, allowing you to update and manage content fast and easy way. Yes, to get a result prowe recommend you to contact with experts in web development.
• Versatility: WordPress is ideal for any type of project, from blogs to large online stores, thanks to its integration with WooCommerce.
• Customization: It has thousands of plugins and a host of templates, you can customize your website to meet any specific need.
• SEO-Friendly: WordPress is optimized for SEO plugins like Yoast SEO that facilitate the positioning of your site in the search engines.

What is PrestaShop?

For its part, PrestaShop it is a CMS that was launched in 2008, specifically designed for the creation and management of ecommerces. Unlike WordPress, which is a more generalist, PrestaShop focuses in e-commercebeing one of the most complete to create stores with a high volume of products and transactions.

Advantages of PrestaShop

The advantages of PrestaShop they are clear, especially for those who are looking for a solution exclusively dedicated to electronic commerce:

• Free: Like WordPress, PrestaShop is completely free. You will only have to invest in the hosting and the domain.
• Specialization in e-commerce: PrestaShop is exclusively designed for e-commerce, with more than 600 native features to customize and manage your online store.
• Scalability: It is ideal for stores with a high volume of transactions and multiple products, easily adapting to the growth needs of the business.
• Active community: PrestaShop with a global community that is constantly improving the platform and offers support.
• Customization: Although the majority of its modules are payment, PrestaShop provides more than 4 000 modules to customize every aspect of your store.

WordPress vs PrestaShop: the eternal debate

Now that we know the features of both platforms, it's time to compare how you are performing in key areas for a project of ecommerce, and answer the question: What is better, PrestaShop or WordPress?

1. Installation and technical knowledge: Both platforms are fairly simple to install, although PrestaShop offers more customization options from the start.
2. Usability: Both WordPress and PrestaShop are easy to use, with administration panels intuitive. Yes it is true, that PrestaShop can be a tad more complicated, for those users not used to working with online stores.
3. Costs: WordPress tends to be more economical in terms of hosting, and plugins.
4. Performance: PrestaShop, being designed specifically for ecommerce, it offers a superior performance.
5. Customization: WordPress offers more options for free, but PrestaShop has more modules that are specific to ecommerce.
6. Content management: WordPress is the ideal choice if you plan to create and manage a blog with your online store. The plugin Yoast SEO greatly facilitates this task.
7. SEO: In the battle of prestashop vs wordpress woocommerce, WordPress offers more free tools for SEO, while in PrestaShop many options are extra.
8. Management of the product catalog: PrestaShop is more efficient and complete to the management of large inventories.
9. Billing and payment methods: PrestaShop offers a more complete solution of the series, even though WordPress can be matched with plugins.

The answer is “short”: what WordPress or PrestaShop?

In the fight of WordPress vs PrestaShopthe choice between the two platforms will depend on your specific needs. If you need an online store with a blog and are looking for ease of use, WordPress with WooCommerce is a great option. However, if your project is purely ecommerce, and requires an advanced management, PrestaShop can be the best choice. Do not adjust your project to the platform, if not you have to adapt the platform to your project in order to be able to get the most out of it.

Both options are diverse and flexible, but the key is to understand what is best suited to you. If you still have doubts, go tocontact us! As specialists in web development, we're here to help you to realize your project online and make sure that your experience in selling online will be a success.